Our Story
Where It All Began
The Proprietor and Creative Head Of SONKANCH, Mrs. Vinita Malviya Reconceptualized and Rebranded Thewa Jewellery Store, Jaipur As :
SONKANCH : A modern take on traditional 23 K Gold Thewa Jewellery. A Wife, A Mother of Twins, Mrs. Vinita Malviya, Besides Being from a background of Education before marriage, Explored this field after her wedding With Managing Director at SONKANCH, Mr. Amber Malviya, Who already had Handicraft Exports Business since 2001. She is a truly a multi-faceted talent. With the launch of SONKANCH, She brings his distinctive touch to the world of both fields : New Designs and New way of presenting Thewa Jewellery in its Retail sector. SONKANCH is the Pret collection of Thewa jewellery launched by renowned Malvia Exports Company, The Partner of which: Mr. Amber Malviya was running this company already since 2001. They have built their reputation around high quality, exquisite design and complete transparency.
What is Thewa art
Our History
THEWA is a word literally means “SETTING”. Thewa is an art of fusing 23ct gold with multicolored glass. It is a very detailed and intricate process. A 23ct gold piece is first beaten into a very thin sheet. Intricate designs are inscribed onto these gold sheets using very fine chisel. This art evolved in Pratapgarh district, Rajasthan India.,Originated in Mughal Era around 400 years back. This Thewa Art was on verge of becoming a dying art, and very few artisans were are left from Rajsoni family who are making this. SONKANCH is coming forward to give Thewa Art, a National and International Platform to make recognition.
Our Target
Trying to give it a new form and glamorized look by fusing it with many other Jewellery art forms also ,Like Meenakari, Chittai , Jadaoo etc.. Doing so, This Brand is helping these left over handful of Artisans in keeping the traditional art alive along with earning their good livelihoods for their family and also get the recognition of their work. Keeping In mind the mission of “VOCAL FOR LOCAL” given by our PM Modiji. An exclusive dedicated, Flagship store “SONKANCH” itself meaning in Hindi “sona and kaanch” ,i.e. gold and glass. This Brand Completely Dedicated to Promote Traditional Thewa Art : relatively very less known Art form of making jewellery.
Sonkanch
By Thewa
Jewellery
Our Origins.
And where
we want to go.
Our founder, Vinita Malviya, is a Indian entrepreneur who was determined to share the unique design perspective of the India with the world.
